Consumer Psychology (V-U)

• 1. Introduction to Consumer Psychology (V-U)
• 2. Implementing Marketing Concept (V-U)
• 3. Marketing Mix (V-U)
• 4. Customer Value, satisfaction and retention (V-U)
• 5. Consumer Decision making (V-U)
• 6. Consumer Research (V-U)
• 7. Steps in Consumer Research (V-U)
• 8. Quantitative research designs and Data (V-U)
• 9. Quantitative research Data collection (V-U)
• 10. Qualitative research designs and Data collection methods (V-U)
• 11. Customer Satisfaction measurement (V-U)
• 12. Market Segmentation (V-U)
• 13. Demographic and Psychological Segmentation (V-U)
• 14. Sociocultural segmentation and use related segmentation (V-U)
• 15. Benefit Segmentation (V-U)
• 16. Hybrid Segmentation Approaches (V-U)
• 18. HOW CULTURE IS LEARNT (V-U)
• 19. Culture and Its Measurement Environmental Influences (V-U)
• 20. MEASUREMENT OF CULTURE (V-U)
• 21. SUBCULTURE (V-U)
• 22. AGE AND GENDER SUBCULTURE (V-U)
• 23. Bases for Segmentation (V-U)
• 24. Consumer Social Classes (V-U)
• 25. CONSUMER SOCIAL CLASSES (V-U)
• 26. CONSUMER SOCIAL CLASSES (V-U)