Brand Mangement (V-U)

• 1. Understanding Brands-Introduction (V-U)
• 2. Introduction (Contd…) (V-U)
• 3. Brand Manifestations/ Fundamentals (V-U)
• 4. Brand Manifestations/ Fundamentals (Cont) (V-U)
• 5. Brand Challenges (V-U)
• 6. Strategic Brand Management (V-U)
• 7. Brand Vision (V-U)
• 8. Building Brand Vision (V-U)
• 9. Building Brand Vision (Contd…) (V-U)
• 10. Brand Picture (V-U)
• 11. Brand Persona (V-U)
• 12. Brand Contract (V-U)
• 13. Brand Contract (Contd…) (V-U)
• 14. Brand Contract (Contd…) (V-U)
• 15. Brand Based Customer Model (V-U)
• 16. Brand Based Customer Model (Contd…) (V-U)
• 17. Positioning (V-U)
• 18. Positioning (Contd…) (V-U)
• 20. Positioning – Guiding Principles (Contd…. (V-U)
• 21. Brand Extension (V-U)
• 22. Line Extension (V-U)
• 23. Brand Extension/ Diversification (V-U)
• 24. Positioning – The Base of Extension (V-U)
• 25. Developing the Model of Brand Extension (V-U)
• 26. Brand Portfolio (V-U)