Research Methods (V-U)

• Introduction, Definition & Value of Research (V-U)
• Scientific Method of Research & Its Special Features (V-U)
• Classification of Research (V-U)
• Theory and Research (V-U)
• Concepts (V-U)
• Variables and Types of Variables (V-U)
• Hypothesis Testing and Characteristics (V-U)
• Review of Literature (V-U)
• Conducting a Systematic Literature Review (V-U)
• Theoretical Framework (V-U)
• Problem Definition & Research Proposal (V-U)
• The Research Process (V-U)
• Ethical Issues in Research (V-U)
• Ethical Issues in Research (Continued) (V-U)
• Measurement of Concepts (V-U)
• Measurement of Concepts (Continued) (V-U)
• Criteria for Good Measurement (V-U)
• Research Design (V-U)
• Survey Research (V-U)
• Intercept Interviews in Malls and other high-traffic area (V-U)
• Self-Administered Questionnaire (V-U)
• Tools for Data Collection (V-U)
• Pilot Testing of the Questionnaire (V-U)
• Interviewing (V-U)
• Sample & Sampling Terminology (V-U)