Theories of Communication (VU)

• 1. Communication
• 2. Theory, Paradigm and Model (I)
• 4. From Communication to Mass Communication
• 5. Normative Theories
• Hutchins Commission on Freedom, Chicago School & Social Responsibility Theory
• 7. Civic Journalism, Development Media Theory & Democratic Participant Theory
• 8. Limitations of the Press Theory
• 9. McQuail’s four kinds of theories
• 10. Propaganda Theories
• 11. Paradigm Shift & Two-step Flow of Information
• 12. Middle Range Theories
• 13. Klapper’s Phenomenistic Theory
• 14. Diffusion of Innovation Theory
• 15. Challenging the Dominant Paradigm
• 16. Social Cognitive Theory
• 17. Modeling from Mass Media
• 18. Priming Effect
• 19. Cultivation of Perceptions of Social Reality
• 20. Systems Theories of Communication Processes
• 21. Emergence of Critical and Cultural Theor…
• 22. Recap
• 23. Critical Theories & Role of Mass Media in Society - The Mediation of Social Relations
• 24. Role of Mass Media in Social Order & Marxist Theory
• 25. Key Priniciples Used in Marxism
• 26. Consumer Society