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Services Marketing (V-U)

(45 Lectures Available)

S# Lecture Course Institute Instructor Discipline
1
  • 1. Introduction (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
2
  • 10. The purchase process of services (Cont.) (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
3
  • 11. Zone of tolerance (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
4
  • 12. Consumer expectations (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
5
  • 13. Satisfaction and quality (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
6
  • 14. Dimensions of quality (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
7
  • 15. Quality dimensions and the themes (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
8
  • 16. Objectives of research (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
9
  • 17. Criteria for effective research (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
10
  • 18. Elements in effective research (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
11
  • 19. Performance, gap scores (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
12
  • 2. The importance of the services sector (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
13
  • 20. Research for upward communication (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
14
  • 21. Benefits of relationship marketing (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
15
  • 22. Relationship strategies (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
16
  • 23. Recovery strategies (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
17
  • 24. Service guarantees & Gap 2 (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
18
  • 25. The new service development (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
19
  • 26. Planning proces, Front-end planning (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
20
  • 27. Considerations for a complete blueprint (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
21
  • 28. Establishing an operational position (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
22
  • 29. Establishing an operational position (Cont.) (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
23
  • 3. Marketing approaches (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
24
  • 30. Job design (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
25
  • 31. Service standards (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences

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