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Consumer Psychology (VU)

(45 Lectures Available)


S# Lecture Course Institute Discipline
1 1. Introduction to Consumer Psychology Consumer Psychology (VU) Virtual University Social Sciences
2 10. Qualitative research designs and Data co… Consumer Psychology (VU) Virtual University Social Sciences
3 11. Customer Satisfaction measurement Consumer Psychology (VU) Virtual University Social Sciences
4 12. Market Segmentation Consumer Psychology (VU) Virtual University Social Sciences
5 13. Demographic and Psychological Segmentati… Consumer Psychology (VU) Virtual University Social Sciences
6 14. Sociocultural segmentation and use relat… Consumer Psychology (VU) Virtual University Social Sciences
7 15. Benefit Segmentation Consumer Psychology (VU) Virtual University Social Sciences
8 16. Hybrid Segmentation Approaches Consumer Psychology (VU) Virtual University Social Sciences
9 17. MARKET SEGMENTATION Consumer Psychology (VU) Virtual University Social Sciences
10 18. HOW CULTURE IS LEARNT Consumer Psychology (VU) Virtual University Social Sciences
11 19. Culture and Its Measurement Environmenta… Consumer Psychology (VU) Virtual University Social Sciences
12 2. Implementing Marketing Concept Consumer Psychology (VU) Virtual University Social Sciences
13 20. MEASUREMENT OF CULTURE Consumer Psychology (VU) Virtual University Social Sciences
14 21. SUBCULTURE Consumer Psychology (VU) Virtual University Social Sciences
15 22. AGE AND GENDER SUBCULTURE Consumer Psychology (VU) Virtual University Social Sciences
16 23. Bases for Segmentation Consumer Psychology (VU) Virtual University Social Sciences
17 24. Consumer Social Classes Consumer Psychology (VU) Virtual University Social Sciences
18 25. CONSUMER SOCIAL CLASSES Consumer Psychology (VU) Virtual University Social Sciences
19 26. CONSUMER SOCIAL CLASSES Consumer Psychology (VU) Virtual University Social Sciences
20 27. CONSUMER SOCIAL CLASSES Consumer Psychology (VU) Virtual University Social Sciences
21 28. UNDERSTANDING PERSONALITY Consumer Psychology (VU) Virtual University Social Sciences
22 29. Consumer Personality, Trait Theory and S… Consumer Psychology (VU) Virtual University Social Sciences
23 3. Marketing Mix Consumer Psychology (VU) Virtual University Social Sciences
24 30. Consumer Motivation Consumer Psychology (VU) Virtual University Social Sciences
25 31. Understanding Learning Consumer Psychology (VU) Virtual University Social Sciences

of 2 45 Lectures Available.