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Consumer Psychology (VU)

(45 Lectures Available)


S# Lecture Course Institute Discipline
1 1. Introduction to Consumer Psychology Consumer Psychology (VU) Virtual University Social Sciences
2 2. Implementing Marketing Concept Consumer Psychology (VU) Virtual University Social Sciences
3 3. Marketing Mix Consumer Psychology (VU) Virtual University Social Sciences
4 4. Customer Value, satisfaction and retenti… Consumer Psychology (VU) Virtual University Social Sciences
5 5. Consumer Decision making Consumer Psychology (VU) Virtual University Social Sciences
6 6. Consumer Research Consumer Psychology (VU) Virtual University Social Sciences
7 7. Steps in Consumer Research Consumer Psychology (VU) Virtual University Social Sciences
8 8. Quantitative research designs and Data Consumer Psychology (VU) Virtual University Social Sciences
9 9. Quantitative research Data collection Consumer Psychology (VU) Virtual University Social Sciences
10 10. Qualitative research designs and Data co… Consumer Psychology (VU) Virtual University Social Sciences
11 11. Customer Satisfaction measurement Consumer Psychology (VU) Virtual University Social Sciences
12 12. Market Segmentation Consumer Psychology (VU) Virtual University Social Sciences
13 13. Demographic and Psychological Segmentati… Consumer Psychology (VU) Virtual University Social Sciences
14 14. Sociocultural segmentation and use relat… Consumer Psychology (VU) Virtual University Social Sciences
15 15. Benefit Segmentation Consumer Psychology (VU) Virtual University Social Sciences
16 16. Hybrid Segmentation Approaches Consumer Psychology (VU) Virtual University Social Sciences
17 17. MARKET SEGMENTATION Consumer Psychology (VU) Virtual University Social Sciences
18 18. HOW CULTURE IS LEARNT Consumer Psychology (VU) Virtual University Social Sciences
19 19. Culture and Its Measurement Environmenta… Consumer Psychology (VU) Virtual University Social Sciences
20 20. MEASUREMENT OF CULTURE Consumer Psychology (VU) Virtual University Social Sciences
21 21. SUBCULTURE Consumer Psychology (VU) Virtual University Social Sciences
22 22. AGE AND GENDER SUBCULTURE Consumer Psychology (VU) Virtual University Social Sciences
23 23. Bases for Segmentation Consumer Psychology (VU) Virtual University Social Sciences
24 24. Consumer Social Classes Consumer Psychology (VU) Virtual University Social Sciences
25 25. CONSUMER SOCIAL CLASSES Consumer Psychology (VU) Virtual University Social Sciences

of 2 45 Lectures Available.