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Services Marketing (VU)

(41 Lectures Available)


S# Lecture Course Institute Discipline
1 1. Introduction Services Marketing (VU) Virtual University Social Sciences
2 2. The importance of the services sector an… Services Marketing (VU) Virtual University Social Sciences
3 3. Marketing approaches and characteristics… Services Marketing (VU) Virtual University Social Sciences
4 4. Classification of services Services Marketing (VU) Virtual University Social Sciences
5 5. Classification of services…contd. Services Marketing (VU) Virtual University Social Sciences
6 6. Classification of services…cont’d & Bene… Services Marketing (VU) Virtual University Social Sciences
7 7. Marketing mix of services Services Marketing (VU) Virtual University Social Sciences
8 8. The provider gap– its levels & the cust… Services Marketing (VU) Virtual University Social Sciences
9 9. The purchase process of services Services Marketing (VU) Virtual University Social Sciences
10 10. The purchase process of services…cont’d … Services Marketing (VU) Virtual University Social Sciences
11 11. Zone of tolerance & Maslow’s hierarchy i… Services Marketing (VU) Virtual University Social Sciences
12 12. Consumer expectations Services Marketing (VU) Virtual University Social Sciences
13 13. Satisfaction and quality Services Marketing (VU) Virtual University Social Sciences
14 14. Dimensions of quality Services Marketing (VU) Virtual University Social Sciences
15 15. Quality dimensions and the themes Services Marketing (VU) Virtual University Social Sciences
16 16. Objectives of research Services Marketing (VU) Virtual University Social Sciences
17 17. Criteria for effective research…cont’d Services Marketing (VU) Virtual University Social Sciences
18 18. Elements in effective research…cont’d Services Marketing (VU) Virtual University Social Sciences
19 19. Performance, gap scores, and competition… Services Marketing (VU) Virtual University Social Sciences
20 20. Research for upward communication & Rela… Services Marketing (VU) Virtual University Social Sciences
21 21. Benefits of relationship marketing Services Marketing (VU) Virtual University Social Sciences
22 22. Relationship strategies Services Marketing (VU) Virtual University Social Sciences
23 23. Recovery strategies Services Marketing (VU) Virtual University Social Sciences
24 24. Service guarantees & Gap 2 Services Marketing (VU) Virtual University Social Sciences
25 25. The new service development Services Marketing (VU) Virtual University Social Sciences

of 2 41 Lectures Available.