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Marketing Management (VU)

(45 Lectures Available)


S#LectureCourseInstituteDiscipline
1 1. Introduction, Marketing Viewpoint Marketing Management (VU) Virtual University Social Sciences
2 2. Customer Needs and expectations, Custome… Marketing Management (VU) Virtual University Social Sciences
3 3. Marketing orientation, sustainable comet.. Marketing Management (VU) Virtual University Social Sciences
4 4. Product concept, selling concept, market… Marketing Management (VU) Virtual University Social Sciences
5 5. Marketing environment, Broad environment… Marketing Management (VU) Virtual University Social Sciences
6 6. Marketing mix, Limitations of marketing … Marketing Management (VU) Virtual University Social Sciences
7 7. Marketing plan detail Marketing Management (VU) Virtual University Social Sciences
8 8. Macro environment, Market analysis, cons… Marketing Management (VU) Virtual University Social Sciences
9 9. Marketing strategies, Types of marketing… Marketing Management (VU) Virtual University Social Sciences
10 10. Market dominance strategies, Cost leader… Marketing Management (VU) Virtual University Social Sciences
11 11. Aspects of a product, Types of products,… Marketing Management (VU) Virtual University Social Sciences
12 12. Typical product life cycle, Management o… Marketing Management (VU) Virtual University Social Sciences
13 13. Types of new products, Research and deve… Marketing Management (VU) Virtual University Social Sciences
14 14. Conjoint analysis, Commercialization, Marketing Management (VU) Virtual University Social Sciences
15 15. Mass market approach, Heavy user target … Marketing Management (VU) Virtual University Social Sciences
16 16. Purpose of packaging and labeling, packa… Marketing Management (VU) Virtual University Social Sciences
17 17. History, Branding policies, Marketing Management (VU) Virtual University Social Sciences
18 18. Pricing defined, Zone pricing, Strategy,… Marketing Management (VU) Virtual University Social Sciences
19 19. Psychological pricing, Retailing/odd pri… Marketing Management (VU) Virtual University Social Sciences
20 20. objectives of pricing Marketing Management (VU) Virtual University Social Sciences
21 21. Discounts and Allowances, Types of disco… Marketing Management (VU) Virtual University Social Sciences
22 22. Advantages, disadvantages, loss leader, … Marketing Management (VU) Virtual University Social Sciences
23 23. Fixed pricing, variable pricing, profit … Marketing Management (VU) Virtual University Social Sciences
24 24. Price discrimination, Types of price dis… Marketing Management (VU) Virtual University Social Sciences
25 25. B.C.G analysis, G.E. Multi factoral anal… Marketing Management (VU) Virtual University Social Sciences

of 2 45 Lectures Available.