| 1 |
1. Understanding Brands-Introduction
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 2 |
2. Introduction (Contd…)
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 3 |
3. Brand Manifestations/ Fundamentals
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 4 |
4. Brand Manifestations/ Fundamentals (Cont…
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 5 |
5. Brand Challenges
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 6 |
6. Strategic Brand Management
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 7 |
7. Brand Vision
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 8 |
8. Building Brand Vision
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 9 |
9. Building Brand Vision (Contd…)
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 10 |
10. Brand Picture
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 11 |
11. Brand Persona
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 12 |
12. Brand Contract
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 13 |
13. Brand Contract (Contd…)
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 14 |
14. Brand Contract (Contd…)
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 15 |
15. Brand Based Customer Model
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 16 |
16. Brand Based Customer Model (Contd…)
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 17 |
17. Positioning
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 18 |
18. Positioning (Contd…)
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 19 |
19. Positioning – Guiding Principles
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 20 |
20. Positioning – Guiding Principles (Contd….
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 21 |
21. Brand Extension
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 22 |
22. Line Extension
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 23 |
23. Brand Extension/ Diversification
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 24 |
24. Positioning – The Base of Extension
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
| 25 |
25. Developing the Model of Brand Extension
|
Brand Management (VU)
|
Virtual University
|
Social Sciences
|
