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Brand Management (VU)

(44 Lectures Available)


S# Lecture Course Institute Discipline
1 1. Understanding Brands-Introduction Brand Management (VU) Virtual University Social Sciences
2 2. Introduction (Contd…) Brand Management (VU) Virtual University Social Sciences
3 3. Brand Manifestations/ Fundamentals Brand Management (VU) Virtual University Social Sciences
4 4. Brand Manifestations/ Fundamentals (Cont… Brand Management (VU) Virtual University Social Sciences
5 5. Brand Challenges Brand Management (VU) Virtual University Social Sciences
6 6. Strategic Brand Management Brand Management (VU) Virtual University Social Sciences
7 7. Brand Vision Brand Management (VU) Virtual University Social Sciences
8 8. Building Brand Vision Brand Management (VU) Virtual University Social Sciences
9 9. Building Brand Vision (Contd…) Brand Management (VU) Virtual University Social Sciences
10 10. Brand Picture Brand Management (VU) Virtual University Social Sciences
11 11. Brand Persona Brand Management (VU) Virtual University Social Sciences
12 12. Brand Contract Brand Management (VU) Virtual University Social Sciences
13 13. Brand Contract (Contd…) Brand Management (VU) Virtual University Social Sciences
14 14. Brand Contract (Contd…) Brand Management (VU) Virtual University Social Sciences
15 15. Brand Based Customer Model Brand Management (VU) Virtual University Social Sciences
16 16. Brand Based Customer Model (Contd…) Brand Management (VU) Virtual University Social Sciences
17 17. Positioning Brand Management (VU) Virtual University Social Sciences
18 18. Positioning (Contd…) Brand Management (VU) Virtual University Social Sciences
19 19. Positioning – Guiding Principles Brand Management (VU) Virtual University Social Sciences
20 20. Positioning – Guiding Principles (Contd…. Brand Management (VU) Virtual University Social Sciences
21 21. Brand Extension Brand Management (VU) Virtual University Social Sciences
22 22. Line Extension Brand Management (VU) Virtual University Social Sciences
23 23. Brand Extension/ Diversification Brand Management (VU) Virtual University Social Sciences
24 24. Positioning – The Base of Extension Brand Management (VU) Virtual University Social Sciences
25 25. Developing the Model of Brand Extension Brand Management (VU) Virtual University Social Sciences

of 2 44 Lectures Available.