1. Understanding Brands-Introduction
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Brand Management (VU)
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Virtual University
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Social Sciences
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2. Introduction (Contd…)
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Brand Management (VU)
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Virtual University
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Social Sciences
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3. Brand Manifestations/ Fundamentals
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Brand Management (VU)
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Virtual University
|
Social Sciences
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4. Brand Manifestations/ Fundamentals (Cont…
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Brand Management (VU)
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Virtual University
|
Social Sciences
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5. Brand Challenges
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Brand Management (VU)
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Virtual University
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Social Sciences
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6. Strategic Brand Management
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Brand Management (VU)
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Virtual University
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Social Sciences
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7. Brand Vision
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Brand Management (VU)
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Virtual University
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Social Sciences
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8. Building Brand Vision
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Brand Management (VU)
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Virtual University
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Social Sciences
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9. Building Brand Vision (Contd…)
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Brand Management (VU)
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Virtual University
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Social Sciences
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10. Brand Picture
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Brand Management (VU)
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Virtual University
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Social Sciences
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11. Brand Persona
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Brand Management (VU)
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Virtual University
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Social Sciences
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12. Brand Contract
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Brand Management (VU)
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Virtual University
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Social Sciences
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13. Brand Contract (Contd…)
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Brand Management (VU)
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Virtual University
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Social Sciences
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14. Brand Contract (Contd…)
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Brand Management (VU)
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Virtual University
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Social Sciences
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15. Brand Based Customer Model
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Brand Management (VU)
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Virtual University
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Social Sciences
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16. Brand Based Customer Model (Contd…)
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Brand Management (VU)
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Virtual University
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Social Sciences
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17. Positioning
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Brand Management (VU)
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Virtual University
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Social Sciences
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18. Positioning (Contd…)
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Brand Management (VU)
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Virtual University
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Social Sciences
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19. Positioning – Guiding Principles
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Brand Management (VU)
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Virtual University
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Social Sciences
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20. Positioning – Guiding Principles (Contd….
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Brand Management (VU)
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Virtual University
|
Social Sciences
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21. Brand Extension
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Brand Management (VU)
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Virtual University
|
Social Sciences
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22. Line Extension
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Brand Management (VU)
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Virtual University
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Social Sciences
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23. Brand Extension/ Diversification
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Brand Management (VU)
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Virtual University
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Social Sciences
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24. Positioning – The Base of Extension
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Brand Management (VU)
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Virtual University
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Social Sciences
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25. Developing the Model of Brand Extension
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Brand Management (VU)
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Virtual University
|
Social Sciences
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