| 1 |
1. Understanding Brands-Introduction |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 2 |
2. Introduction (Contd…) |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 3 |
3. Brand Manifestations/ Fundamentals |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 4 |
4. Brand Manifestations/ Fundamentals (Cont… |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 5 |
5. Brand Challenges |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 6 |
6. Strategic Brand Management |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 7 |
7. Brand Vision |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 8 |
8. Building Brand Vision |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 9 |
9. Building Brand Vision (Contd…) |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 10 |
10. Brand Picture |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 11 |
11. Brand Persona |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 12 |
12. Brand Contract |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 13 |
13. Brand Contract (Contd…) |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 14 |
14. Brand Contract (Contd…) |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 15 |
15. Brand Based Customer Model |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 16 |
16. Brand Based Customer Model (Contd…) |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 17 |
17. Positioning |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 18 |
18. Positioning (Contd…) |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 19 |
19. Positioning – Guiding Principles |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 20 |
20. Positioning – Guiding Principles (Contd…. |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 21 |
21. Brand Extension |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 22 |
22. Line Extension |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 23 |
23. Brand Extension/ Diversification |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 24 |
24. Positioning – The Base of Extension |
Brand Management (VU) |
Virtual University |
Social Sciences |
| 25 |
25. Developing the Model of Brand Extension |
Brand Management (VU) |
Virtual University |
Social Sciences |
SEARCH COURSES
